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The Iep: A digital transformation for growth and connection
Het Iep: Mind, Set, Go!
Het Iep, a renowned institute for NLP and Provocative Coaching, faced a major challenge: combining a fresh, contemporary look with a user-friendly digital experience. As a leader in the field, it was time not only to renew the website but also to automate processes and make the offerings more visible. Together with FBI Digital, an ambitious step was taken to future-proof the institute.
Project objective
How can Het Iep develop a modern, customer-focused website that aligns with its renewed vision, automates processes via Coachview, and simultaneously appeals to the broad audience of NLP and Provocative Coaching?
Our solution
To support Het Iep, we followed a structured approach:
- Strategic repositioning: Together with Het Iep, we clearly defined core values and objectives to prioritize functionalities and design elements.
- Fresh design with a conversion focus: We developed a modern and structured design, including an intuitive enrollment process and clear information hierarchy.
- Automation with Coachview: An advanced integration ensures that enrollments are automatically processed, drastically reducing manual work.
- SEO and content strategy: By collaborating with an SEO/marketing partner, we ensured a smooth transition without losing visitors.
- Future flexibility: Features such as integration with Edudex and Bloomville were prepared to enable future expansion seamlessly.
Technology & services
- BuddyBoss community: Implementation of a community environment to facilitate interaction between students and trainers.
- Coachview integration: Automatic synchronization of enrollments, including start dates and location management.
- Mobile-optimized design: A user-friendly experience, optimized for all devices.
- User-friendly enrollment process: Intuitive forms with integrations to payment and administration platforms.
- Content migration: Carefully transferring old blog posts and training descriptions to the new website.
- SEO-ready structure: Redirects and an optimized information structure ensure visitor retention.
- Bloomville and EDU-DEX feeds: Setup and implementation of feeds for better visibility and connection to external course platforms.
The result
The collaboration with Het Iep has resulted in a future-proof digital foundation. The new website not only provides a professional appearance but also increases efficiency through automation. Visitor numbers remained stable during the transition, demonstrating that the new website was seamlessly integrated without traffic loss. Manual work has been significantly reduced, and the enrollment process runs smoothly.
The first reactions to the updated environment are positive. Students can navigate more easily, and enrollments proceed more efficiently. Additionally, interest in the offered training programs is growing, and a strong foundation has been laid for further expansion and new business opportunities. With this digital transformation, Het Iep is now stronger than ever in serving its target audience and solidifying its market position.
Highlights
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